SuperTri hosts some of the premier triathlons across the nation, with events in major cities like New York, Chicago, and Long Beach, California. This year’s event design draws inspiration from both the core elements of the sport—water, tire rubber, and pavement—and the unique characteristics of each location.
The Chicago concept, in particular, blends the city’s iconic landmarks, rich history, and cultural symbols, creating a visual identity that reflects both the sport and the vibrant spirit of the Windy City. Really leaning into the city red and background of the cities legendary sports teams.
Long Beach brings vibes and flavor to the finisher kit. Inspired by the beautiful oceans and beach views. The medals, shirts, and on-site branding showcase a balance of free-flowing elements and Cali colors to story tell the sports location. The designs have a playful attitude while being very sporty for competitors.